The Misfit

Do you remember this Think Different Ad?

Here’s to the crazy ones. The misfits. The rebels. The troublemakers.

After the running of this Ad, we saw a series of products from Apple that were truly different.  Now Apple had got the license to thrill us.

iMac was  then launched in 1998 and the clamshell iBook was launched in 1999.


I remembered when I first saw the clamshell iBook, I thought I would never buy an Apple product again.

When iPhone was launched in 2007, I wasn’t interested in it at all.  I thought Apple was only here to thrill us.

I bought an Apple product only when iPhone 4 was launched.  Along the year, Apple products became whiter and shinier and there were still way too fancy for me.  It was only in iPhone 4 that I thought Apple had toned down their design.

I had used a Macintosh LC before and when iMac was launched, it was either that creativity was getting out of hand in Apple or that I was a misfit.  I did not want to buy a Mac where I couldn’t even name its color.