— MacRumors.com (@MacRumors) September 2, 2015
Apple will be announcing the iPhone 6s soon. Along with the iPhone event, there is been rumour that Apple will announce an improved Apple TV with a universal search. This will allow users to use Apple TV and search across the different network sources.
That is almost like saying that Apple has finally come out with its Theory of Everything and unified all the different forces into one.
If you also pay attention to another news, there was a saying that Apple is into making its own TV series or producing its own movies. This only shows that Apple is gearing itself to compete with Amazon or Netflix and if this is the case, it is unlikely that Netflix or Amazon will allow Apple to carry their programs in Apple TV.