Apple’s Secrecy

Around April in 2010, an Apple’s engineer lost his iPhone 4 prototype in a restaurant.  Apple, after discovered that it had lost a prototype phone, tried all means to get the phone back.  It also made a police report.

Apple is known for its secrecy.  We will not know that there is a new product until its announcement in the keynote.

Its employees, especially its engineers, are expected to keep a tight lip on new product development.  They were reports that some engineers work in group in a designated building.  And they seldom interact and discuss about their work with other colleagues.

When I was going through the book Becoming Steve Jobs, it was said that Apple design its new spaceship-like building in order to encourage interaction among its employees.

This was what John Lasseter said of Steve’s thinking.

He believed in the unplanned meeting, in people running into people.

So if this guy in the Mac team bounces into a guy in the iPhone team, could the Mac guy ask, “How is your work?”

Or they would just resort to talking about the ever changing weather enthusiastically.

Samsung’s Wireless Charging

It is always fun to watch Samsung’s Ad on Apple.  In the latest Sumsung’s jab on Apple, it shows how Apple users would always have to fumble with cable, especially Apple’s lightning cable.

This short Ad from Samsung ran about 30 seconds.  It spends about 2/3 of its time on talking about Apple and about 10 seconds talking about its own wireless charging.

That is, giving about two-third of its spotlight to Apple.

When I look at this Ad, I do see that there is merit in this type of charging technology.  Samsung called it wireless charging and I wonder if that is the right term for it.

You need to put the phone on the charging station and in a way, you can say that the phone needs to be docked to the base charging station.  I believe you can’t have the phone too far away from the station, not even 1 inch away from it.

Samsung might call this wireless charging even though the phone needs to be very close to the station.

This type of charging technology should belong to a new category of wireless charging method.  Instead of calling it wireless, let’s suggest to Samsung and have them called it dock station charging.

iPhone 6S Plus could be a premium phone

A report from Bloomberg has it that Apple is arranging with manufacturers and suppliers to make some early production units of iPhone 6S.

Those early production units will have a feature called the force touch similar to Apple Watch.

Those units are probably meant for evaluation of the force touch feature and the same report has it that iPhone 6S will retain the design and look of iPhone 6.

The report is likely to be true as there are so many suppliers working with Apple and it will be easy for such a news to be leaked and got out of Infinity Loop.

Another earlier report has it that because of force touch, the iPhone 6S will be slightly thicker than iPhone 6.  There was also a possibility that force touch feature would only appear in iPhone 6S Plus and if this is true, the next iPhone 6S Plus could become the premium iPhone model.

iPhone home button

An article in Digitimes of Taiwan has claimed that Apple would be ditching the home button and integrate the finger print recognition in the button to the touch screen.

The article said that Apple is experimenting with a new technology called Touch and Display Driver Integration.  If the rumour is true, it means Apple would need only one chip to control the display and its touch technology including forced touch and finger print recognition.

Electronic touch button has been around for a long time.  About 6 years back, I had bought a 24inch Samsung monitor and the monitor came with no buttons at all.  It took me a while to figure out how to switch on the the monitor as the power button on the bottom right was not easily recognisable as a power button.

If you have used a Samsung Galaxy before, it has already done away with mechanical buttons for a long time.  But for the iPhone, you would be wondering why the button is still there.

Now that Apple had integrated the touch ID to the button, it is obvious why the button is still there.

If you have an iPhone, you will find that if there is a part that could fail easily, it is the home button.  The reason could be that iPhone goes to sleep mode easily and this force us to touch the button each time we need to turn it on.

Mechanical button is prone to failure.  But because it is mechanical, you could feel the clicking sound each time you click on it.

Have you heard of a story on how Steve Jobs could pay attention to very little details.  It was said that he requested his iPod team to redesign the iPod headphone jack simply because it did not produce any clicking sound when you put the phone jack into the iPod.

I actually thought that having the mechanical button does make the phone feel more humane.  The one reason that I thought it would be good to have the button gone was that game gadget designers would be able to design a controller that could clip easily on both sides of the of the phone.

When it comes to gaming, I still prefer to play on a well designed controller rather than playing it on the touch screen.  Mechanical controller like a playstation controller Sixaxis, I believe, is still a better choice for many gamers.

What Apple Got From NextStep OS

We have heard of the story that Steve Jobs went for a walk with Gil Amelio and Gil Amelio agreed to acquire NextStep OS for $400 million.

If you think about it, the whole deal doesn’t quite make sense.  Just ask ourselves this simple question, why couldn’t Apple revamp their own System 7.  Microsoft had successfully done it when they released Windows 95.  Apple could do that for its outdated System 7 too.

The crux of of the matter was Apple’s failure in releasing the planned Copland OS.  Gil Amelio had tried to revive it by hiring Ellen Hancock of National Semiconductor but was later forced to source for a new OS in the market.  Even with a new OS, it would take several years for the new OS to be integrated with the features of System 7.

That was exactly what happened and Mac OS X was only released in 2001.  Mac OS X was the Apple OS that was based on NextStep OS.  It was Unix like and because it was a NextStep OS, it was designed to run on different platforms, be it Intel or PowerPC.

The story had it that at around 2001, Steve Jobs had wanted Sony to license Mac OS X to run on Sony Vaio system.  It was said that Jobs and his team actually made a demo to Sony executives showing a Sony Vaio notebook to be running on Mac OS X.

The saying had it that it was Jobs admiration for Sony that made him to be interested to have its OS to be running on Sony notebooks.  But take note also that at around 2001, Sony music was one of the labels that were carried in iTunes store.  So I think it was more because Apple wanted to get cozy with Sony.

The single most important thing Apple got from NextStep was a platform agnostic operating system.  They had failed to have it ran on Sony Vaio but in 2006, we had our Intel based Mac system.

iPhone iOS was actually a slimed down version of Mac OS X and so it is also platform agnostic.  The A8 iPhone chips that we are using are based on ARM architecture.  Apple could easily switch the iPhone processor to Intel chip and they almost did.  It was said that the then Apple Senior VP Tony Fadell strongly opposed Jobs plan to switch from ARM to Intel based CPU.

It was said that Tony Fadell planned to resign if Jobs was to switch to using Intel chip in iPhone.  If he did resign early, we could have Nest Thermostat earlier in our home.